5 Great Examples of Branded Podcasts

I have a confession, I’m in love with podcasts. Branded podcasts to be specific. So in love I’ve started consulting with major brands and small businesses, by helping them create their own and suggesting engaging content ideas. I’m having a blast. I wanted to create this post to showcase some of the best examples of branded podcasts that are out today.

The largest form of advertising for podcasts, in general, are “live reads.” However, live reads are still typical and listeners can still fast forward or completely ignore them. What makes branded audio content great is they allow brands to create an entire experience. Without slamming a sales message in their face at every turn.

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What To Do Before You Raise Money With Peter Boyce

This is the first of many live podcasts we recorded with a studio audience. This episode features VC Peter Boyce of General Catalyst Partners. We talk with Peter about how he came from an internship at Bad Boy Records to running his own VC firm. He delivers gems on creating a platinum network as well as what entrepreneurs should be doing to get their startups funded. Enjoy.

pboyce

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What we learned:

  • When looking for VC funding push value prior to asking for anything. One of the many ways of pushing value we learned in this podcast was by setting up events that are beneficial to the venture capital firm which helps them and gets you in their radar.
  • Everything in business is about the people and the relationships you create. You can utilize your relationships to help you create your own business and be informed of new opportunities.
  • Solo entrepreneurs must take their time when looking for a co-founder/CTO. It is productively and emotionally important to have a partner that you can work with throughout creating your business. The chances of VC’s investing in a one person run company is very low.
  • Make sure you are doing something you really love.  Businesses take lots of time to build and be acquired so if you are in it for financial incentives only you will be very disappointed.

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The Keys To Loving Yourself (+ Others) With Brittney Pressley

On this episode, I called myself relationship challenged. So I decided to bring on author Brittney Pressley to teach me about how to love others, by loving myself first. Brittney is the author of two published books “Open Your Mind Before You Open Your Legs” and “Loving Inward, Living Outward, Looking Forward.” We debate on some controversial topics, as well as share laughs on a few of them.

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What we learned:

  • How you feel about yourself dictates every relationship. If your not confident, sure, positive, etc. That same energy will be pushed into your relationships. Business and personal.
  • Loving yourself is about treating yourself with material treats. Loving yourself is about how you feel from within.
  • Make a decision and live with it. No decision you make that brings you happiness should come with regret. Don’t be so consumed with timelines and comparing your path to success with others. Make the choices that bring you closer to your goals, and be satisfied with it.
  • Being good doesn’t equal being real. Just because he/she you’re dealing with is a good person, doesn’t mean they are being real with themselves. We all have issues and can only deal with them when we properly classify them.

Links:

Brittney’s Books

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The Recipe For A Great Story With Ricky Yean

Don’t hold back when promoting your company or products. One media source is not the key to success (except for Oprah). Holding back or being complacent has cost me opportunities and money. Today I speak with Ricky Yean CEO and founder of two companies that helps you promote yourself, Crowdbooster and PRX. Ricky tells me about all the mistakes entrepreneurs make when crafting a story for the world.

I had the opportunity to interview Ricky before about his past, experience with Y Combinator, and being a new CEO. Check it out here.

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Your Personal Life Isn’t Your Personal Brand With Rakia Reynolds

Rakia Reynolds is founder and CEO of Skai Blue Media a full service communications agency based in Philadelphia. She works with notable brands and stars like Serena Williams, Ashley Graham, and many more. I met Rakia when she gave a talk at my Tech808 conference, and ever since she has been an inspiration to me. I interviewed Rakia on a number of topics that include PR, branding, and personal value creation. I needed help, but I wanted to share the wealth with you guys.

SUBSCRIBE: iTunes | Soundcloud | Stitcher

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A Story About Defining Yourself With Mike Philson

I rarely have a podcast where I want someone to just tell their story. I met Mike a few years ago, and his story always amazed me. Here was this guy from the same neighborhood as me, talks like me, walks like me, and achieving so many great things in his life. I invited Mike to my office to just build with me, then I just decided to turn on the mic. With his permission I turned our meeting into a podcast. This is a great story about defining yourself, and how far you can go, staying who you are inside.

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Making Crazy Ideas Work With Jason Mowatt

Can crazy ideas change the world? I believe so. This week I speak with Trap Karaoke founder Jason Mowatt. His latest venture Trap Karaoke is proof that crazy ideas can not only work, but build communities. Jason is one of the deepest thinkers, and quickest action takers I know. So my goal was to get listeners in a masterclass of gems and life hacks.

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What we learned:

  • Don’t sleep on yourself – That silly idea that you came up with is the beginning of a much larger journey. Take it seriously. Test, experiment, and measure. You may be surprised at the results.
  • No one is really that smart – Everybody has the same color blood. Don’t doubt yourself because of a lack of resources, education, and connections. Creativity is the best asset.
  • Don’t think, execute – Many ideas go to the graveyard because we think ourselves out of it. If you took an approach that put ideas into action a lot quicker, you’ll get further. Eliminate the bottlenecks.
  • Marketing should be filled with insight – My personal equations is “Content + Quality + Distribution.” Jason follows a similar pattern when approaching the topic of marketing. The content should be on point. Quality is determined by the information and transformation given to the receiver. Distribution is getting it in front of the right person.
  • Finding partners is much like finding love – You never want to be with someone who doesn’t share the same values as you. It should be mutually beneficial.  He also measures a person by how they treat someone who can’t do anything for them. Major key.
  • Be the apple tree – Don’t worry if someone steals an idea from you. Apple trees lose apples all the time, but they also keep producing them. If you are the source of greatness, you can keep recreating it.
  • “Multitasking is for the birds” – Stay focused.
  • Create mental models – This was perhaps the most valuable thing I learned in a while. Create a check list for challenges in your life and in your business. When we face challenges we are immediately emotional creatures, you can’t help it you’re human. When we are emotional we forget things and react in unexpected ways. By having a set of actions already determined, we can make sure that we are logical when we are most emotional.

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