There’s No Success in Business, If There’s Failure in Family with James Lopez

I come with bittersweet news. We have decided to shut down The Phat Startup. Why? The keyword for this post is family. I decided to move all the operations under my name and continue the work of empowering and inspiring new innovators from diverse communities. My co-founder James Lopez has a different passion he wants to focus on and that’s raising his kids. So he is working on a new platform that can combine his passion for innovation and his sons.

In this episode, we discuss the “failure” of The Phat Startup, and what drove us down that path. You will hear us talk about the good ole days and how much fun we had. But, just in case you want to skip to the end, I gathered two strong lessons from this particular interview below.

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The 12 Laws of Success According to Diddy

You ever ask someone for advice, and it’s just way too simple for you to believe it works? Sometimes things aren’t as complicated as our minds would like us to believe. Enter Diddy, who gives out pretty basic tips on how to succeed. I published a very small ebook a few years ago with James Lopez about Diddy. We spent an entire day & night consuming as much Diddy content to find the clues to his success. Our goal was to copy his state of mind and hustle.

There were a few topics and quotes that just kept coming up. So we packaged it up in 12 very simple fundamental keys to his success. We put it at the end of the book, and listed them as “diddyisms.” Here they are for your enjoyment and road to being a mogul.

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How to Create and Host a Six-Figure Tech Conference – 10 Step Guide

With the success of The Phat Startup’s Tech808 conference, many people have been emailing me to learn how to host a tech conference for themselves. I don’t blame them, nobody gave me and my team the answers we were looking for when we decided to finally host one.

The first Tech808 did so well we did 3 more in major markets such as Washington D.C., Oakland, and New York City. We have received praise from large publications such as USA Today, and our speakers are so great, they get press as well. We created a platform that major brands were proud to sponsor.

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How To Win The Lottery Using Content With Ross Simmonds

The best way to market anything these days is by using attractive, engaging, useful, resourceful, and entertaining content. Content marketing is not only the best way to market your service or product, it’s the most cost effective way if you are an independent bootstrapping entrepreneur like myself. Ross Simmonds is a genius when it comes to content marketing. So I had to tap him and see what we could learn and start using today.

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Here is what I learned:

  • Distribution is king. Many people used to say content is king, but times are different now. Once you create your content, you have to spend way more time pushing it than you did writing it. If you applied the 80/20 rule then the 80% would be distributing, 20% writing. So find places online where you can link back to your article, or even in some cases re-post entirely.
  • Don’t write for robots, write for people. You will encounter many articles talking about how to do great SEO. The problem with following these things religiously is your content starts to lack feeling. You spent so much time writing to attract Google search bots, that you missed out on attracting people. A title that’s attractive to a search engine will be less attractive to real people on social media.
  • Pay attention to the trends. New platforms and toys are popping up on the internet every day, make sure you know about them. You want to pay attention to how your market is interacting on these new platforms, and how you can leverage that. One example is Gary Vaynerchuk and how he is leveraging new apps like Snapchat.
  • Leave your ego at the door. Content marketing means you have to stick your neck out everywhere your market is. You have no time to worry about haters or what people will think of you. You may be a little shy, but you’ll get over it
  • Create a wire down day. This is one day a week where you completely cut yourself off from everything except your to-do list. Put on your favorite headphones and a dope playlist and get busy.

Things we talked about:

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How to Create a Business From Your Passion With Chris Guillebeau

Every young entrepreneur I meet is obsessed with living a life of financial freedom. They want to build a business around a passion, travel the world, and not have to worry about anything. Chris Guillebeau wrote a book for that type of dreamer called The $100 Startup. So I pinged Chris to be the first guest of my Disruptor podcast.

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Here is what I learned:

  • Now is the best time to jump in and build a business. Why? Because so many people are doing it. The more people building, the more examples of success and failure we have. You can learn from just observing your favorite entrepreneurs. Learn how to spy. What you will notice is the best entrepreneurs are openly sharing “how to’s” anyway.
  • Stop focusing on trying to “focus.” If you are a creative person like me then you have 100 things that you want to do at one time. The key is to stop trying and do what comes naturally. What you will notice is that the things you love the most and have the most passion for will always come at the top of your to-do list. You’ll always be successful this way.
  • Create more process goals. I talk about creating those here. For Chris, it was “I’m going to write 1,000 words a day, if I’m going to be a great writer.” So think about what actions you need to take daily+weekly that gets you closer to your main goal.
  • It’s never too late to start. Just because someone is ahead of you, doesn’t mean you can’t win. I remember when launching my first app, I found so many competitors and got discouraged. Then my mentor Wayne Sutton reminded me that competition just means that the market exists. So if there are other people out there doing what you want to do, it justs means there are people that are looking for you. You don’t have to be first, just try to be better.

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Fake It ‘Til You Make It: The Art of Pre-Selling

You are already pre-selling, you just don’t know it (or maybe you do). Your profile on social media, the way you dress, the way you talk, and even the way you walk is pre-selling. As a startup founder, you are constantly in sales mode. When you walk into a networking event with potential investors, your pitch is pretty much either the confirmation of what they already thought of you or the nail in the coffin.

However, the art of pre-selling goes beyond personal appearances. Pre-selling is the exact thing many startups need to determine whether or not they actually have a viable idea. Could you be so bold to offer an idea you haven’t built yet in exchange for commitments or money? If no one is willing to actually take money out of their wallet and pay for it, why bother? At least, get an email address!

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The DJ Khaled Key to Self Confidence

DJ Khaled’s rise to popularity on Snapchat is fueled by his motivational messages, he calls them “keys to success.” Sure some of these keys are just silly jokes, but I truly feel Khaled is keeping it real most of the time. He is fully aware he has become a meme and cashed in on it with his We The Best online shop. The store sold out of product after just one week of being live.

Khaled loves to talk about “They.” He says things like, “They don’t want you to win”, “They don’t want you to eat”, “They don’t want you to have success” or “watch out for They“. They have become the world’s biggest group of haters. Clearly in order for you to become successful in life, you have to know how to handle They. But I’m about to reveal a real key about They.

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Email is King: Get Started Building Your List

Building an email list is one of the most critical factors for your startup, as entrepreneurs rely more and more on digital marketing to generate and increase sales. Some say cash is king. Well, now email is king when it comes to building a business online. Creating an email list based on your target market is one of the first priorities when you’re starting. Email lists not only have higher conversion rates, they also act as an owned media resource providing full control to the owner.

In other words, if Facebook, Twitter, or any place where you build a following disappears, you will still have your list. Use it anytime you want, at the launch of new product/service or when offering discounts at special occasions, to get instant results.

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6 Morning Routines That Will Make You Unstoppable

A solid morning routine is crucial if you want to be successful. Without morning routines, you can go a full 24 hours unmotivated, attracting bad people, getting upset over small things, depressed, and so much more. That’s not a good way to hustle.

Everyone is different, so you have to try different things. I figured the best people to borrow morning routines from are the most successful people in the world. Why not? They are allowed the same 24 hours as you.

So what are they doing right that most people are getting wrong? It all starts in the morning. Here are a few pieces that will help you put yours together.

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15 Books Every Entrepreneur Should Read Today

I love when people ask me to recommend books. I compare books to video game cheat codes. Whenever you are playing a video game, and reach a level that is too hard, you usually go searching for a strategy guide or a cheat code. Books are to life what cheat codes are to video games. Why spend all this time, trying to solve a problem that someone else has been through and solved for you? Entrepreneurship has a ton of challenges, and as an entrepreneur, you don’t usually have the luxury of time to figure things out. So, I created this guide of books every entrepreneur should read.

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