You are already pre-selling, you just don’t know it (or maybe you do). Your profile on social media, the way you dress, the way you talk, and even the way you walk is pre-selling. As a startup founder, you are constantly in sales mode. When you walk into a networking event with potential investors, your pitch is pretty much either the confirmation of what they already thought of you or the nail in the coffin.
However, the art of pre-selling goes beyond personal appearances. Pre-selling is the exact thing many startups need to determine whether or not they actually have a viable idea. Could you be so bold to offer an idea you haven’t built yet in exchange for commitments or money? If no one is willing to actually take money out of their wallet and pay for it, why bother? At least, get an email address!