Instagram is the ‘wild wild west’, is what one of our past guests Ross Simmonds proclaimed. So I had to go get someone who has figured out the social media game, to come and school us on how to dominate it. Alex Wolf is the founder of BossBabe Inc., a network of young business women online. Alex has built a dedicated and passionate tribe of over 200k women. BossBabe provides monthly training and master classes that help these women become business owners and self-aware.
Here is what I learned:
- Self-mastery is a major key. Know when something is out of tune in your life. What in life do you need to improve? Relationships, money, etc. The key to being a better entrepreneur is self-awareness, but Alex takes it a step further and says you need to jump into self-mastery.
- On social media don’t attract followers, try to attract leaders. These will be your earliest supporters because they aren’t following you because it’s cool to follow you. You may have only 10 followers, and they are the ones that are still passionate about what you have to say, or what you are building. These leaders are the catalyst to your growth. Some call them brand ambassadors or early adopters.
- Be relatable as memes when you are marketing. Memes are so niche and yet so relevant to so many people. When building your business or social media following you want to key into a message that resonates with a niche audience. This will not only make you stand out, you will realize the number of people who relate to it is much larger than you assume.
- Read as much about management, as you do about money. No matter what anyone says, you need a great team to be successful. It can be a team of 2, 5 or 20, it’s still a team. Learning how to create a process and work with people will fast track you to a better company, and even a better less stressful state of mind. A mentor once told me you won’t make any money until you learn how to multiply yourself.
Things we talked about:
Intro Music by: Downtown Music
Outro Music by: Louie & Friends