On my birthday, I said I would be releasing a book today. Took me a solid month to put it all together. Today my book “Don’t Dumb Down Your Greatness” available on digital and print. Also, the digital version is actually free for 24 hours. The only thing I ask is that you guys leave me a review on Amazon. Bad or good.“Don’t Dumb Down Your Greatness” available on digital and print. Also, the digital version is actually free for 24 hours. The only thing I ask is that you guys leave me a review on Amazon. Bad or good.
We feature guest Joel Leon to talk about bringing art and spirituality to our grind. Joel is a poet, entrepreneur, rapper, singer, and intellectual. So we wanted to get his take on how we combine all of those artistic elements to help take ourselves to the next level.The song in the introduction is also a song written and performed by Joel that you can download for free here.
Here is what I learned:
- Rawness and authenticity are key. Hip Hop made an impact because it revealed some of the harsh realities of urban life. People will feel a deeper trust with you if you embody that same Hip Hop level of rawness in everything you work on. That ultimately means just being yourself.
- Feed your spirit, not just your pockets. Don’t be concerned with making money 100% of the time. You should be doing things that make you happy. Some things you’ll have to do for free just because you enjoy them. Some partnerships you have to take, because it just feels good. Only doing things you get paid for will cause you to miss out on the real joy of life. Giving value.
- Create a core value system. Make a list of the tings that mean the most to you. Weave that into the DNA of your company or project. You’ll know what to say yes to, and what to say no to.
- You may lose customers. When you have a value system, there will be some customers who don’t fit in that system. You have to be OK with that.
- Don’t force creativity. if you find yourself in a writers block or uninspired let it flow. Go to the park, take a walk, go to the gym, watch a movie. The key is to not fight it, and let it come back to you. Fighting it will only delay the process.
Joel’s Twitter (Tell him Anthony sent you!)
This week we speak with Ankur Nagpal the founder of Teachable. Online education is blowing up, and everyone wants to know exactly how they can get a piece of it. With the industry now heading into the billions, I discuss with Ankur how we can find the right profitable idea to begin creating our first online course.
Here is what I learned:
- It’s more about the transformation, not the money. Yes, we are making online courses to make money, but the paper only comes after you’ve put out a product that can truly transform someone. Will this course change their life? If you make that the goal, you’re more likely to make an impact financially.
- Everyone is an expert at something. Many people suffer from Impostor Syndrome, meaning they feel they may get exposed as being phony. Truth is, you may be more qualified to teach a topic than someone who spent 20 years teaching it. People would rather learn from someone like them, not someone who is 100 steps ahead.
- Niche down. The more specific the topic you pick, the bigger your market becomes. Don’t pick broad topics to try and appeal to everyone. People want a course that’s personal and fits like a glove to their challenges. So, instead of making a course about training dogs, make a course about training pitbull puppies.
- Know your worth! The same effort you are putting into making a $20 course, somewhere else in the world, someone is putting the same exact time and effort and instead charging $200.
- Relationships are marketing. People buy from creators they like and know. So use content to build an audience for your product. That could be a weekly newsletter, blog post, podcast, or video series. Strive to become an authority online. This isn’t something that’s required, but could be a game changer.
- Side projects are a great way to test an idea. Ankur tested this entire idea out as a side project. He only took it seriously once he started to gain traction and make money.
- Build a solid team around you. Making great products are fun, but even better when you have a team to celebrate success with you. You have to get out of the state of mind that you can do this alone.
- Pick a date and stick to it. The problem with making a course and any project is actually finishing and launching it. If you don’t have a solid date you’ll most likely keep pushing the goal line and never get around to it. Ankur mentions this is one of the biggest differences between those who are successful and those are not.