Building an email list is one of the most critical factors for your startup, as entrepreneurs rely more and more on digital marketing to generate and increase sales. Some say cash is king. Well, now email is king when it comes to building a business online. Creating an email list based on your target market is one of the first priorities when you’re starting. Email lists not only have higher conversion rates, they also act as an owned media resource providing full control to the owner.
In other words, if Facebook, Twitter, or any place where you build a following disappears, you will still have your list. Use it anytime you want, at the launch of new product/service or when offering discounts at special occasions, to get instant results.