Unintentional Tech Start-Up Lessons From a Drug Kingpin

The following is a guest post by Gene Caballero Cofounder of GreenPal

Joaquin Guzman Loera, better known as El Chapo, has been all over the news lately – from a dramatic prison break, to a Rolling Stone interview with Sean Penn, and then being recaptured by Mexican Marines. The Sinaloa Cartel that he has run since 2003 enjoys an annual revenue comparable with the earnings of Facebook and Netflix.  After hearing this, you have to ask what lessons could tech entrepreneurs learn from the leader of the most successful global drug trafficking cartel in human history.   Read more >>

The 12 Laws of Success According to Diddy

You ever ask someone for advice, and it’s just way too simple for you to believe it works? Sometimes things aren’t as complicated as our minds would like us to believe. Enter Diddy, who gives out pretty basic tips on how to succeed. I published a very small ebook a few years ago with James Lopez about Diddy. We spent an entire day & night consuming as much Diddy content to find the clues to his success. Our goal was to copy his state of mind and hustle.

There were a few topics and quotes that just kept coming up. So we packaged it up in 12 very simple fundamental keys to his success. We put it at the end of the book, and listed them as “diddyisms.” Here they are for your enjoyment and road to being a mogul. Read more >>

How to Create and Host a Six-Figure Tech Conference – 10 Step Guide

With the success of The Phat Startup’s Tech808 conference, many people have been emailing me to learn how to host a tech conference for themselves. I don’t blame them, nobody gave me and my team the answers we were looking for when we decided to finally host one.

The first Tech808 did so well we did 3 more in major markets such as Washington D.C., Oakland, and New York City. We have received praise from large publications such as USA Today, and our speakers are so great, they get press as well. We created a platform that major brands were proud to sponsor. Read more >>

Fake It ‘Til You Make It: The Art of Pre-Selling

You are already pre-selling, you just don’t know it (or maybe you do). Your profile on social media, the way you dress, the way you talk, and even the way you walk is pre-selling. As a startup founder, you are constantly in sales mode. When you walk into a networking event with potential investors, your pitch is pretty much either the confirmation of what they already thought of you or the nail in the coffin.

However, the art of pre-selling goes beyond personal appearances. Pre-selling is the exact thing many startups need to determine whether or not they actually have a viable idea. Could you be so bold to offer an idea you haven’t built yet in exchange for commitments or money? If no one is willing to actually take money out of their wallet and pay for it, why bother? At least, get an email address! Read more >>

The DJ Khaled Key to Self Confidence

DJ Khaled’s rise to popularity on Snapchat is fueled by his motivational messages, he calls them “keys to success.” Sure some of these keys are just silly jokes, but I truly feel Khaled is keeping it real most of the time. He is fully aware he has become a meme and cashed in on it with his We The Best online shop. The store sold out of product after just one week of being live.

Khaled loves to talk about “They.” He says things like, “They don’t want you to win”, “They don’t want you to eat”, “They don’t want you to have success” or “watch out for They“. They have become the world’s biggest group of haters. Clearly in order for you to become successful in life, you have to know how to handle They. But I’m about to reveal a real key about They. Read more >>

Email is King: Get Started Building Your List

Building an email list is one of the most critical factors for your startup, as entrepreneurs rely more and more on digital marketing to generate and increase sales. Some say cash is king. Well, now email is king when it comes to building a business online. Creating an email list based on your target market is one of the first priorities when you’re starting. Email lists not only have higher conversion rates, they also act as an owned media resource providing full control to the owner.

In other words, if Facebook, Twitter, or any place where you build a following disappears, you will still have your list. Use it anytime you want, at the launch of new product/service or when offering discounts at special occasions, to get instant results. Read more >>

6 Morning Routines That Will Make You Unstoppable

A solid morning routine is crucial if you want to be successful. Without morning routines, you can go a full 24 hours unmotivated, attracting bad people, getting upset over small things, depressed, and so much more. That’s not a good way to hustle.

Everyone is different, so you have to try different things. I figured the best people to borrow morning routines from are the most successful people in the world. Why not? They are allowed the same 24 hours as you.

So what are they doing right that most people are getting wrong? It all starts in the morning. Here are a few pieces that will help you put yours together. Read more >>

15 Books Every Entrepreneur Should Read Today

I love when people ask me to recommend books. I compare books to video game cheat codes. Whenever you are playing a video game, and reach a level that is too hard, you usually go searching for a strategy guide or a cheat code. Books are to life what cheat codes are to video games. Why spend all this time, trying to solve a problem that someone else has been through and solved for you? Entrepreneurship has a ton of challenges, and as an entrepreneur, you don’t usually have the luxury of time to figure things out. So, I created this guide of books every entrepreneur should read. Read more >>

3 month goals

Why 3 Month Goals Are Better, and How to Create Them

Goals used to frustrate me. Nothing is worse than starting a fresh year with so much optimism, and then just running out of gas halfway through. Year after year, I experimented with different systems to figure this goal thing out. But then I finally discovered what I was doing wrong. I kept confusing my mission and vision with my goals. Focusing only on your vision which is long term, will leave you stressed out and confused about next steps in the short term. Enter 3-month goals.

I read The 12 Week Year by Brian Moran, studied Lisa Nichols, and researched many of the 90-day sprint methods by performance coach Todd Herman. It just made so much sense to me. Why focus on the next 12 months, just focus on the next 12 weeks. This action will help you develop a laser-like trajectory for achievable goals. The best part is you don’t ever lose sight of your overall mission and vision. Read more >>

How to Leave a Lasting Impression on People

I accomplished one of my personal goals this year. This particular goal was to leave a lasting impression on every person I came across. I wanted to inspire, bring increase, and value to as many lives as possible. Why is this important? When you are genuine and good, you attract that back in your life. I truly believe in karma, and you generate tons of good karma helping people. Good karma brings you new opportunities, great relationships, motivation, and abundance.

I went to a networking event tonight, and the room was filled with people I met at various moments through the year. I was almost surprised when every person that recognized me, told me about something I said that they remembered, or had helped them. It felt really good to hear that, especially since that was my intention. Read more >>