Your Personal Life Isn’t Your Personal Brand With Rakia Reynolds

Rakia Reynolds is founder and CEO of Skai Blue Media a full service communications agency based in Philadelphia. She works with notable brands and stars like Serena Williams, Ashley Graham, and many more. I met Rakia when she gave a talk at my Tech808 conference, and ever since she has been an inspiration to me. I interviewed Rakia on a number of topics that include PR, branding, and personal value creation. I needed help, but I wanted to share the wealth with you guys.

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A Story About Defining Yourself With Mike Philson

I rarely have a podcast where I want someone to just tell their story. I met Mike a few years ago, and his story always amazed me. Here was this guy from the same neighborhood as me, talks like me, walks like me, and achieving so many great things in his life. I invited Mike to my office to just build with me, then I just decided to turn on the mic. With his permission I turned our meeting into a podcast. This is a great story about defining yourself, and how far you can go, staying who you are inside.

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Making Crazy Ideas Work With Jason Mowatt

Can crazy ideas change the world? I believe so. This week I speak with Trap Karaoke founder Jason Mowatt. His latest venture Trap Karaoke is proof that crazy ideas can not only work, but build communities. Jason is one of the deepest thinkers, and quickest action takers I know. So my goal was to get listeners in a masterclass of gems and life hacks.

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What we learned:

  • Don’t sleep on yourself – That silly idea that you came up with is the beginning of a much larger journey. Take it seriously. Test, experiment, and measure. You may be surprised at the results.
  • No one is really that smart – Everybody has the same color blood. Don’t doubt yourself because of a lack of resources, education, and connections. Creativity is the best asset.
  • Don’t think, execute – Many ideas go to the graveyard because we think ourselves out of it. If you took an approach that put ideas into action a lot quicker, you’ll get further. Eliminate the bottlenecks.
  • Marketing should be filled with insight – My personal equations is “Content + Quality + Distribution.” Jason follows a similar pattern when approaching the topic of marketing. The content should be on point. Quality is determined by the information and transformation given to the receiver. Distribution is getting it in front of the right person.
  • Finding partners is much like finding love – You never want to be with someone who doesn’t share the same values as you. It should be mutually beneficial.  He also measures a person by how they treat someone who can’t do anything for them. Major key.
  • Be the apple tree – Don’t worry if someone steals an idea from you. Apple trees lose apples all the time, but they also keep producing them. If you are the source of greatness, you can keep recreating it.
  • “Multitasking is for the birds” – Stay focused.
  • Create mental models – This was perhaps the most valuable thing I learned in a while. Create a check list for challenges in your life and in your business. When we face challenges we are immediately emotional creatures, you can’t help it you’re human. When we are emotional we forget things and react in unexpected ways. By having a set of actions already determined, we can make sure that we are logical when we are most emotional.

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The Spiritual Side Of Branding With Viralalita

Does branding have a spiritual side? Today we talk with Viralalita to discover our hidden side that helps us actually do better in business. She puts me in the hot seat and even gives us some easy meditation tips we can use every morning.

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Here is what I learned:

  • Don’t limit yourself when helping others. When you limit the way you help someone else, you also limit the way you receive blessings. Karma in business is real.
  • Money is secondary to freedom. No amount of money in the world is worth losing your freedom over. Life is too short to spend your time doing something you hate to do just because it pays well. If your circumstances allow, explore how to make money in your passion. Miserable rich people do exist.
  • You are who you hang around. Make sure you keep positive influences in your life and in your inner circle. These individuals will force you to step your game up, and help you create new opportunities.
  • Entrepreneurship is a spiritual path. Entrepreneurs are always confronted with uncertainty. To withstand that kind of challenge on an everyday basis requires a level of tenacity and a strong spirit.
  • Make 3 lists every morning. A desire list, gratitude list, and a brag list. The desire lists contains all the things you want in life. The gratitude list is you giving thanks for everything you have currently. The brag list is you patting yourself on the back for all the great things you have accomplished.

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Get Paid To Be Yourself With Julian Mitchell

We live in the best time to be an entrepreneur. The gatekeepers are becoming irrelevant. The best part is you can build a life making money how you want if you have the right amount of hustle. On today’s show, I feature writer and entrepreneur Julian Mitchell on what it takes to get paid to be yourself. How dope is that? We dig into the tactics and the psychology behind making a living by being you.

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Here is what I learned:

  • Do things that fulfill you. The essence of getting paid to be yourself is doing things you actually enjoy and not settling.
  • The brand is the “Why?” It’s the core of who you are. Knowing your “why” helps you produce the best content and even recognize your own unique talent.
  • Identify your values. Take inventory on what you care about. Never underestimate the power of you own personal perspective. Sure you can read a ton of books, but what’s YOUR truth? Don’t assume people won’t care to hear what you have to say.
  • How to discover your talent. Look at the things you do naturally that has ambien no prescription.
  • You get paid for your value, not your time. The number of years you put into a project doesn’t matter as much as the impact you create with it. When creating, keep in mind the amount of value you are providing to people. It always pays for itself directly, and indirectly. You can read more about this in my book.
  • Don’t suffer from the fear of your own greatness. Live up to the moment. The largest thing in the way of you building a business around you, is you.

Links:

Julian’s Twitter

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The Blueprint To A Successful Side Hustle With Nick Loper

Some of the best businesses have started out as side hustles. Many people start side hustles as a way to monetize their passions while still maintaining a full-time job. Side hustles are also a great way to test an idea out without wasting much time or resources. On this episode, I speak with Nick Loper, founder of Side Hustle Nation to get some hidden gems behind building one. How do you find a great idea? When is the best time to leave your job? How do you build authority? We answer these questions and more.

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Challenges Of A Black Woman In Tech With Sheena Allen

This week we speak with tech entrepreneur Sheena Allen. Sheena discusses some of the challenges she faces as a black woman in the tech industry. We also cover the sacrifices you have to make regarding relationships and family. Sheena gives tips on everything from dressing for the part to remaining humble. Enjoy.

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Here is what I learned:

  • Nothing is worth losing your values over – Sheena stood her ground in what she believed in. She would not compromise who she was to get money or funding for her startup. She wanted success her way.
  • Entrepreneurs have to sacrifice – Sheena talked about how she had to sacrifice dating, friends, and even family. Your business will take up a huge chunk of your schedule, so you have to improve your time management skills.
  • How you dress matters – Know your audience. If you are in Silicon Valley where the culture is mostly hoodies and jeans, then your fine. But, Sheena doing business in her hometown in Mississippi that won’t fly. So know how to dress the part without sacrificing who you are.
  • Ignore the fear of failure – Sheena wasn’t trying to be perfect with her first app. She took a leap of faith, that turned into millions of downloads years later. What’s holding you back from taking the first step? It may be all mental.
  • Remain humble – No matter where you are in your journey, the key is to stay humble.

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How To Think Your Way To Success With Jaylen Bledsoe

Ever heard of the law of attraction? Books like “The Secret” made it a popular practice. It’s the idea of envisioning a positive future for yourself, in order to attract it. I spoke with entrepreneur Jaylen Bledsoe who believes a large part of his success is because of this law. I met Jaylen while we were both filming for an AT&T commercial together. There I learned much of his story and decided to bring him on my show so you could hear it for yourself.

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How To Feed Your Spirit With Joel Leon

We feature guest Joel Leon to talk about bringing art and spirituality to our grind. Joel is a poet, entrepreneur, rapper, singer, and intellectual. So we wanted to get his take on how we combine all of those artistic elements to help take ourselves to the next level.The song in the introduction is also a song written and performed by Joel that you can download for free here.

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Here is what I learned:

  • Rawness and authenticity are key. Hip Hop made an impact because it revealed some of the harsh realities of urban life. People will feel a deeper trust with you if you embody that same Hip Hop level of rawness in everything you work on. That ultimately means just being yourself.
  • Feed your spirit, not just your pockets. Don’t be concerned with making money 100% of the time. You should be doing things that make you happy. Some things you’ll have to do for free just because you enjoy them. Some partnerships you have to take, because it just feels good. Only doing things you get paid for will cause you to miss out on the real joy of life. Giving value.
  • Create a core value system. Make a list of the tings that mean the most to you. Weave that into the DNA of your company or project. You’ll know what to say yes to, and what to say no to.
  • You may lose customers. When you have a value system, there will be some customers who don’t fit in that system. You have to be OK with that.
  • Don’t force creativity. if you find yourself in a writers block or uninspired let it flow. Go to the park, take a walk, go to the gym, watch a movie. The key is to not fight it, and let it come back to you. Fighting it will only delay the process.

Links:

Joel’s Twitter (Tell him Anthony sent you!)

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Using Online Courses To Monetize Your Knowledge With Ankur Nagpal

This week we speak with Ankur Nagpal the founder of Teachable. Online education is blowing up, and everyone wants to know exactly how they can get a piece of it. With the industry now heading into the billions, I discuss with Ankur how we can find the right profitable idea to begin creating our first online course.

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Here is what I learned:

  • It’s more about the transformation, not the money. Yes, we are making online courses to make money, but the paper only comes after you’ve put out a product that can truly transform someone. Will this course change their life? If you make that the goal, you’re more likely to make an impact financially.
  • Everyone is an expert at something. Many people suffer from Impostor Syndrome, meaning they feel they may get exposed as being phony. Truth is, you may be more qualified to teach a topic than someone who spent 20 years teaching it. People would rather learn from someone like them, not someone who is 100 steps ahead.
  • Niche down. The more specific the topic you pick, the bigger your market becomes. Don’t pick broad topics to try and appeal to everyone. People want a course that’s personal and fits like a glove to their challenges. So, instead of making a course about training dogs, make a course about training pitbull puppies.
  • Know your worth! The same effort you are putting into making a $20 course, somewhere else in the world, someone is putting the same exact time and effort and instead charging $200.
  • Relationships are marketing. People buy from creators they like and know. So use content to build an audience for your product. That could be a weekly newsletter, blog post, podcast, or video series. Strive to become an authority online. This isn’t something that’s required, but could be a game changer.
  • Side projects are a great way to test an idea. Ankur tested this entire idea out as a side project. He only took it seriously once he started to gain traction and make money.
  • Build a solid team around you. Making great products are fun, but even better when you have a team to celebrate success with you. You have to get out of the state of mind that you can do this alone.
  • Pick a date and stick to it. The problem with making a course and any project is actually finishing and launching it. If you don’t have a solid date you’ll most likely keep pushing the goal line and never get around to it. Ankur mentions this is one of the biggest differences between those who are successful and those are not.

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