How To Hustle Content Like A Movie Theater

This post originally appeared on The Phat Startup a while back. I thought it was still relevant, given the heavy focus on content all brands are now pushing towards. So, time to give it new life!

I had a great conversation with The Phat Startup co-founder James Lopez about Jay-Z’s ownership with the Nets. There were people criticizing him as if his position with the ownership club didn’t mean anything financially. Well, they were wrong. Jay has pulled a classic move that we jokingly coined the “movie theater hustle.” Give away the movie for little or nothing, and just make money selling the popcorn. Even though we were kidding around, its really a unique analogy for delivering value. Read more >>

5 Sites To Create a Landing Page For Non-Coders

5 Sites To Create a Landing Page For Non-Coders

Every year is a big “learn how to code” year. I still believe it’s important to learn how to code, but now it’s far from being a reason not to start something. I feel like creating a landing page is a great way to start validating an idea. I emphasize ‘start validating’ because some people get stuck at this stage, and depending on your product it may not provide enough validated learning. A landing page is not a MVP, its one of many things you can do. When teaching people these strategies, I always get the “I can’t code” or “don’t know where to start” push back. So I compiled 5 websites that can get you a landing page up and running in a hour or incredibly less. Read more >>

What Startup Communities Can Learn From The Black Wall Street

What Startup Communities Can Learn From The Black Wall Street

Update: This post actually turned into a Ted Talk. Watch above.

It’s almost common language in the tech community now that you don’t need Silicon Valley. Entrepreneurs are taking a different route by creating the community they dream to be part of, right where they live. I’m aiming to do this with Newark, NJ. Using examples from those such as Brad Feld, Tony Hsieh, and of course history.

In 1906 a wealthy African American named O.W. Gurley moved to Tulsa, Oklahoma in hopes of buying some new land. He successfully acquired 40 acres and started one of the most unknown business movements in American history with the new Greenwood district. I invite you to read up on it. I want to focus on how they grew. Read more >>

You Are What You Eat, And You Are Who You Follow

We live in a media heavy world filled with distractions galore. Instead of  the limited options of TV and Radio, the internet has given people more freedom over what media they want to consume. Theres just so much information available in today’s world, its like a menu at a restaurant.

What are you eating today?

Instead of going all over the place I want to focus on Twitter. Twitter I would say is my favorite social network. I don’t have hundreds of thousands of followers, I don’t even really tweet as much as I personally would like to. But Twitter gives me access to smart people. And most importantly it gives smart and connected people access to me. I’m 90% sure your reading this post after clicking on it through Twitter. Read more >>