I got the opportunity to talk about Newark Venture Partners, diversity in the tech industry, and my book with Cheddar TV. This was actually my first time on Wall Street. I toured around the area and just soaked in all in, billions of dollars being moved to the left and right of me. Will never forget the adrenaline in the room.
I have a confession, I’m in love with podcasts. Branded podcasts to be specific. So in love I’ve started consulting with major brands and small businesses, by helping them create their own and suggesting engaging content ideas. I’m having a blast. I wanted to create this post to showcase some of the best examples of branded podcasts that are out today.
The largest form of advertising for podcasts, in general, are “live reads.” However, live reads are still typical and listeners can still fast forward or completely ignore them. What makes branded audio content great is they allow brands to create an entire experience. Without slamming a sales message in their face at every turn.
This is the first of many live podcasts we recorded with a studio audience. This episode features VC Peter Boyce of General Catalyst Partners. We talk with Peter about how he came from an internship at Bad Boy Records to running his own VC firm. He delivers gems on creating a platinum network as well as what entrepreneurs should be doing to get their startups funded. Enjoy.
What we learned:
- When looking for VC funding push value prior to asking for anything. One of the many ways of pushing value we learned in this podcast was by setting up events that are beneficial to the venture capital firm which helps them and gets you in their radar.
- Everything in business is about the people and the relationships you create. You can utilize your relationships to help you create your own business and be informed of new opportunities.
- Solo entrepreneurs must take their time when looking for a co-founder/CTO. It is productively and emotionally important to have a partner that you can work with throughout creating your business. The chances of VC’s investing in a one person run company is very low.
- Make sure you are doing something you really love. Businesses take lots of time to build and be acquired so if you are in it for financial incentives only you will be very disappointed.
I got invited to Mic’s HQ to discuss a few key topics as well as drop a few gems about my book. Interview was done by my pal James Dennin, Senior Money Writer for Mic.com.
I had the honor of sitting next to young hustlers to share gems and inspiration for Complex Magazine’s new Hustle channel. I learned so much from these guys, and not to mention I been a fan of YesJulz for a while now. Enjoy!
On this panel: YesJulz, Anthony Frasier, Tiffany Hardin and Rob Santini
On this episode, I called myself relationship challenged. So I decided to bring on author Brittney Pressley to teach me about how to love others, by loving myself first. Brittney is the author of two published books “Open Your Mind Before You Open Your Legs” and “Loving Inward, Living Outward, Looking Forward.” We debate on some controversial topics, as well as share laughs on a few of them.
What we learned:
- How you feel about yourself dictates every relationship. If your not confident, sure, positive, etc. That same energy will be pushed into your relationships. Business and personal.
- Loving yourself is about treating yourself with material treats. Loving yourself is about how you feel from within.
- Make a decision and live with it. No decision you make that brings you happiness should come with regret. Don’t be so consumed with timelines and comparing your path to success with others. Make the choices that bring you closer to your goals, and be satisfied with it.
- Being good doesn’t equal being real. Just because he/she you’re dealing with is a good person, doesn’t mean they are being real with themselves. We all have issues and can only deal with them when we properly classify them.
Don’t hold back when promoting your company or products. One media source is not the key to success (except for Oprah). Holding back or being complacent has cost me opportunities and money. Today I speak with Ricky Yean CEO and founder of two companies that helps you promote yourself, Crowdbooster and PRX. Ricky tells me about all the mistakes entrepreneurs make when crafting a story for the world.
I had the opportunity to interview Ricky before about his past, experience with Y Combinator, and being a new CEO. Check it out here.
Rakia Reynolds is founder and CEO of Skai Blue Media a full service communications agency based in Philadelphia. She works with notable brands and stars like Serena Williams, Ashley Graham, and many more. I met Rakia when she gave a talk at my Tech808 conference, and ever since she has been an inspiration to me. I interviewed Rakia on a number of topics that include PR, branding, and personal value creation. I needed help, but I wanted to share the wealth with you guys.
I rarely have a podcast where I want someone to just tell their story. I met Mike a few years ago, and his story always amazed me. Here was this guy from the same neighborhood as me, talks like me, walks like me, and achieving so many great things in his life. I invited Mike to my office to just build with me, then I just decided to turn on the mic. With his permission I turned our meeting into a podcast. This is a great story about defining yourself, and how far you can go, staying who you are inside.