I have a confession, I’m in love with podcasts. Branded podcasts to be specific. So in love I’ve started consulting with major brands and small businesses, by helping them create their own and suggesting engaging content ideas. I’m having a blast. I wanted to create this post to showcase some of the best examples of branded podcasts that are out today.
The largest form of advertising for podcasts, in general, are “live reads.” However, live reads are still typical and listeners can still fast forward or completely ignore them. What makes branded audio content great is they allow brands to create an entire experience. Without slamming a sales message in their face at every turn.