How To Win The Lottery Using Content With Ross Simmonds

The best way to market anything these days is by using attractive, engaging, useful, resourceful, and entertaining content. Content marketing is not only the best way to market your service or product, it’s the most cost effective way if you are an independent bootstrapping entrepreneur like myself. Ross Simmonds is a genius when it comes to content marketing. So I had to tap him and see what we could learn and start using today.

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Here is what I learned:

  • Distribution is king. Many people used to say content is king, but times are different now. Once you create your content, you have to spend way more time pushing it than you did writing it. If you applied the 80/20 rule then the 80% would be distributing, 20% writing. So find places online where you can link back to your article, or even in some cases re-post entirely.
  • Don’t write for robots, write for people. You will encounter many articles talking about how to do great SEO. The problem with following these things religiously is your content starts to lack feeling. You spent so much time writing to attract Google search bots, that you missed out on attracting people. A title that’s attractive to a search engine will be less attractive to real people on social media.
  • Pay attention to the trends. New platforms and toys are popping up on the internet every day, make sure you know about them. You want to pay attention to how your market is interacting on these new platforms, and how you can leverage that. One example is Gary Vaynerchuk and how he is leveraging new apps like Snapchat.
  • Leave your ego at the door. Content marketing means you have to stick your neck out everywhere your market is. You have no time to worry about haters or what people will think of you. You may be a little shy, but you’ll get over it
  • Create a wire down day. This is one day a week where you completely cut yourself off from everything except your to-do list. Put on your favorite headphones and a dope playlist and get busy.

Things we talked about:

How To Hustle Content Like A Movie Theater

This post originally appeared on The Phat Startup a while back. I thought it was still relevant, given the heavy focus on content all brands are now pushing towards. So, time to give it new life!

I had a great conversation with The Phat Startup co-founder James Lopez about Jay-Z’s ownership with the Nets. There were people criticizing him as if his position with the ownership club didn’t mean anything financially. Well, they were wrong. Jay has pulled a classic move that we jokingly coined the “movie theater hustle.” Give away the movie for little or nothing, and just make money selling the popcorn. Even though we were kidding around, its really a unique analogy for delivering value.